Chronixx Is The Face Of Adidas SPEZIAL Spring/Summer 2017 Campaign

Reggae singer Chronixx has landed a deal with Adidas to become the new face for the brand’s SPEZIAL Spring/Summer 2017 campaign.

SS17 will focus on fashion between British casual culture and Jamaican reggae culture. The collection reinvents staples of modern menswear through iconic military jackets, tracksuits, knitted polo shirts, and the signature adidas 3-stripe trainers and leisure shoes.

Adidas kicked off the campaign with the ‘Smile Jamaica’ singer on Wednesday giving fans the first look in the form of a five minute film featuring Chronixx, shot between Kingston, Jamaica, and Lancashire, UK.

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